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In the Press

Come check out our latest news and highlights below.

The Straits Times

Homegrown lifestyle retailer IUIGA official brand launch

The new local brand aims to bring prices down by sourcing directly from manufacturers, believing that quality is not a luxury and does not have to be expensive.

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The Business Times

IUIGA's New Retail Explores Physical Retail's Untapped Data Opportunities

IUIGA New Retail strategy revitalises the physical retail landscape in Singapore, leveraging data from every aspect of a brand to improve the customer experience.

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LianHe ZaoBao

New brand on the block - Fine everyday essentials, Price, & Quality

Local brand IUIGA launches new products every week from everyday wear to travel luggages which are a favorite at media launch.

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Tech In Asia

One e-tailer wants to start a revolution in transparent pricing

As consumers become more savvy about cost and ethical origins, ecommerce businesses need to step up from just promo code offers.

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Vulcan Post

Meet IUIGA - The Singapore Lifestyle Brand That Grossed Half A Million Revenue Within 100 Days

IUIGA is disrupting traditional retail brands by exposing the truth behind hefty mark-ups.

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Singapore’s Child

Online retail store IUIGA brings to consumers curated selection of home and life essentials which are functional and free from unnecessary frills

Their team of quality connoisseurs searched the world to find the best undiscovered manufacturers – some of whom produce goods for well-known home and living brands that we love and are familiar with.

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Expat Living

New Lifestyle Store

Newly launched home-grown brand IUIGA offers a wide selection of home and lifestyle products - from bed linens and travel essentials to kitchenware.


Affordable Luxury

Home-grown online retailer, IUIGA, bares it all with their transparent pricing system - see what you are actually paying for before making your purchase.


Singapore’s very own IUIGA offers quality essentials free from traditional retail markups

IUIGA also includes transparent pricing on its website so that customers can find out how much they’re truly paying for quality, as well as a comparison with other traditional retailers in terms of pricing.

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The Smart Local

Affordable minimalist products at completely transparent prices

For those on a budget, good news: Singapore’s newest contender to the household and consumer product market, IUIGA will help you achieve the Pinterest-worthy room of your dreams at a fraction of the cost thanks to their completely transparent pricing.

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IUIGA: Quality Home Products Sans The Hefty Price Markups

Everyone says, invest in quality. But why does quality come with such a heartbreakingly high price tag? And that’s the exact question that gave rise to IUIGA.

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IUIGA’s official brand launch in Singapore

The online retailer prides itself on the concept of honest pricing, which focuses on a transparent pricing system that showcases a breakdown of cost prices of homeware products.

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Nook Mag

IUIGA Proves That Quality Doesn’t Have To Be Expensive

IUIGA was created to answer a simple question: “Why pay so much for quality?” IUIGA quilt covers, travel luggage, bean bags and towels are currently the most popular among Singaporeans customers.

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Hype and Stuff

Homegrown brand IUIGA launched with the promise of bridging the gap between quality and affordability

The Hype & Stuff team reviews some of IUIGA’s best-selling products like our Cotton Jersey Bed Linen Set and Sonic Cleansing Device. Read more to find out if the products lived up to their promise after a week of trying out the items.

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Daily Vanity

17 best facial cleansing brushes according to your skin type and concern

Promising to cleanse more thoroughly than if you were to use your hands, facial cleansing brushes are the investment to go for if you’re intending to give your current routine a little boost.

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